Our Vision

To deliver safe, sustainable cleaning solutions that protects
both people and our wonderful planet

About Us

Based in Brisbane, Rubbedin Pty Ltd has been a leading manufacturer of specialty cleaning products since 1979. It all started with the launch of the Hotplate Magic – now known as Magic Hotplate Restorer, which was Australia’s first cast iron hotplate restorer.

Rubbedin then went on to develop more products designed to maintain and repair cast iron potbelly stoves and combustion heaters. These being from the Firewise® brand, Soot-Loose, Instant Brick and Black Patch Stove Putty. Did you know that Soot-Loose is Australia’s #1 selling chimney and flue cleaner?!

During the 1990’s Rubbedin was the first to introduce Magic BBQ Cleaner & Degreaser, Magic Ceramic Glass Cooktop cleaner, the Magic Washing Machine Cleaner, and Magic Multi-Use Descaler cleaners to the Australian market.

The well-known Magic range of products is now available in most leading supermarket and family independent stores nationally.

We are proud to say that we have manufactured the Magic range to be safe for your family and environmentally friendly. The products contain no harmful chemicals, is non-toxic, biodegradable and grey water/septic tank compliant.

With a strong sense of environmental responsibility and people safety Rubbedin saw the need for a complete green product. Products that were non-toxic, plant-derived and contained no d-limonene, chlorine, bleach, phosphates, sodium and synthetic fragrances.

There are 7.2 million Australians who suffer from allergies and over 2.7 million Australians with asthma; we knew there was a lack of suitable cleaning products for these individuals. Therefore in early 2017, after many years of extensive research, development and testing we launched the PuraChoice range. The complete PuraChoice range is hypo-allergenic, contains dermalogically tested ingredients and is cruelty free.

We have a firm policy of producing and delivering top quality products that are highly effective and safe.

We endeavour to continually broaden our range and exceed customer expectations at all times. Our goal is to be the leading brand in the specialty safe sustainable cleaning sector.

Our Mission

To be Australia’s leading manufacturer and distributor of the world’s leading speciality and sustainable cleaning products