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Rubbedin’s mission is to manufacture environmentally responsible products that are effective and support a sustainable future. Our brands encapsulate our desire to solve our customer’s cleaning and surface protection problems with sustainable and environmentally responsible products. We strive to maintain the highest standards of authenticity and integrity by formulating (or innovating) safe and sustainable products that really work. Our team is passionate about what we do and is keen to share our knowledge with our customers worldwide. Visit About Us to learn more.

Our Story
We have been manufacturing Australian Made & Owned, premium, affordable, and sustainable solutions since 1979. Founded by Dr Donald Lakeland BMet (Hons) PhD, a metallurgist, and lecturer at the University of Queensland. It all started when his sister in-law asked him to fix her rusty solid hotplates on her stove. This was when Magic Hotplate Restorer was born, and it continues to be a customer favourite today. His passion for solving cleaning and surface protection problems led to many more products, including the Firewise brand. Ian Smits continues Dr Lakeland’s legacy by providing our customers with sustainable solutions to promote.
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