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The PuraChoice Range

Responsible Cleaning Products that are Low-Allergy and Asthma-friendly ​

PuraChoice’s low-allergy and asthma-friendly range is more than just a brand; it is committed to a better, healthier, and responsible way of cleaning. Established in 2014 by our founder, Ian, PuraChoice has been at the forefront of cleaning, leading the way as the first brand to seamlessly blend the features of low-allergy and asthma-friendly products with sustainable packaging.

Our Vision

At the core of PuraChoice lies a vision: to provide Australian-made and owned cleaning products that not only clean effectively but also cater to those with allergies and asthma while reducing the volume of plastic entering our environment by offering refills. This vision drives every aspect of our brand, from product development to packaging and sourcing.

Low-Allergy and Asthma-Friendly

One of the hallmarks of PuraChoice is our commitment to being low-allergy and asthma-friendly. We understand that many people suffer from allergies and asthma, and the last thing they need is household cleaning products that make their conditions worse. Our products are carefully formulated, with ingredients selected to reduce potential allergens and irritants. This means you can trust that PuraChoice provides a safer and healthier cleaning experience for everyone in your household.


PuraChoice is not just about caring for people; it’s about caring for our planet. We recognise the importance of sustainable practices in protecting the environment. That’s why we source our ingredients responsibly, use bottles containing a portion of recycled plastic and offer all products in refill pouches. When you choose PuraChoice, you’re doing your part in reducing your environmental footprint and contributing to a cleaner, greener world for future generations.

Australian Made & Owned

We’re proud to be Australian-made and owned, supporting local businesses and the economy. By manufacturing our products in Australia, we ensure that our production processes adhere to strict quality standards and local regulations. Choosing PuraChoice means you’re supporting local communities.

A Brand You Can Trust

PuraChoice is a brand that prioritises the health and well-being of individuals with allergies and asthma products. With our responsible practices and dedication to being Australian-made and owned, we offer a compelling choice for those seeking cleaning solutions that are not only safe for their families but also environmentally conscious. Join us in this journey towards a cleaner, healthier, and more sustainable world, one clean home at a time. Thank you for being a part of the PuraChoice family.

Learn more about Rubbedin’s history and values.

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