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Allergy Friendly
16 Products -
Automotive
13 Products -
Bathroom
27 Products -
Biodegradable Non-Toxic
33 Products -
Carpets
4 Products -
Disinfectants Sanitisers
6 Products -
Firewise E-Com
19 Products -
Firewise Range
11 Products -
Home Care
48 Products -
InvisiGarde E-Com
18 Products -
Kitchen
28 Products -
Laundry
22 Products -
Magic E-Com
64 Products -
Magic Range
22 Products -
Outdoors
26 Products -
Pura Choice E-Com
15 Products
OUR STORY
Welcome to Rubbedin Pty Ltd, where we manufacture premium, affordable, and sustainable cleaning and surface protection solutions since 1979. Founded by Dr. Donald Lakeland, a metallurgist and lecturer at the University of Queensland, our Rubbedin journey began with creating Magic Hotplate Restorer, a product born out of Don’s desire to solve his sister-in-law’s rusty stove problem.
Since then, Rubbedin has expanded its product range to include many more innovative solutions, driven by Don’s passion for solving cleaning and surface protection challenges. Furthermore, one such brand is Firewise, which has become a favourite among our customers. Today, we are proud to carry on Dr. Lakeland’s legacy under the leadership of Ian Smits.
Our Commitment
At Rubbedin, we are committed to providing sustainable solutions that promote a healthier, cleaner, and brighter future. Our portfolio now includes four premium brands: Magic (since 1979), Firewise (since 1979), PuraChoice (since 2014), and InvisiGarde (since 2021). Moreover, Rubbedin takes pride in that over 91% of our products are manufactured at our Queensland-based premises in Capalaba.
Join us in our mission to discover the power of Rubbedin’s cleaning and surface protection solutions. Experience the quality, reliability, and sustainability that have made us a trusted name in the industry for over four decades.
Have been using your products for many years ! Best ever - friends often ask how we keep our 40 year old sink and 15 year old hand basins looking like new and we always tell them about Rubbedin products.
This is the Best stain remover product that I've ever brought ever, to remove old and new stains of my clothes.
If there were more than 10 ⭐S on this Page I would have tick all of the stars.
⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐
As a cleaner for a Rangehood I found it excellent I just had to spray the filters leave and then wash off with warm water. I will try my oven next.
Great product- repeat order of which I highly recommend.
We used to buy this cleaner when we lived in Brisbane (not far from Rubbedin!) - makes cleaning so easy. Now that we live in Melbourne we were delighted to find we could mail order. Love all the products too!
Thank you Purachoice. I get bad eczema when I use chemicals. Sometimes so bad I can’t use my hands. I love your products and so happy my hands no longer hurt from cleaning.
Hi there. I love your bathroom cleaner. I suffer with asthma and have to wear masks when using most cleaners and too often the natural ones that promise the world don’t work. Thank you I can now clean my bathroom without the risk of an asthma attack.
I have sensitivity issues with cleaning products. Was sooooo pleased to stumble across Purachoice. The glass cleaner works so well it even seems to help stop dust from sticking to my mirror. YES I don’t have to clean as often. Keep up the good work.
Love cooktop cleaner been using it for years
I am a first time brand buyer and could not be any happier with the outstanding clean these products provide.
First bought cooktop cleaner 8 years ago when we got our induction cooktop- wouldn't consider anything else now and the cooktop is still in as-new condition. Works brilliantly as long as you clean the top after use and not leave it.
I use a lot of the range of Rubbedin products and their Cooktop Cleaner & Protector is an excellent product. I have a ceramic cooktop and this cleaner is MAGIC!
Love the pack of PuraChoice that was nicely wrapped. Thanks to the team!
By far the easiest oven cleaner I used.
I had to use a scrapper for my oven glass window.
But its basically spray, wait, clean.
No messy bag or overpowering smell.
It's a soft lemongrass smell.
Definitely will buy again.
I have never used harsh commercial oven cleaners but I have used bicarb and vinegar instead. It eventually does the job but I needed to leave the solution soaking the black stains over night. However, the Oven & Range Hood Cleaner only needs to sit on the stains for 1 hour and the result is very impressive; with NO white powdery residue in the crevices.
With the rangehood, I was amazed at the colour of the water after spraying and rinsing. Particularly since I thought that the rangehood was reasonably clean to start with.
Now both my oven and my rangehood are simply gleaming!!