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Allergy Friendly
16 Products -
Automotive
13 Products -
Bathroom
27 Products -
Biodegradable Non-Toxic
34 Products -
Carpets
4 Products -
Disinfectants Sanitisers
7 Products -
Firewise Range
11 Products -
Home Care
49 Products -
Kitchen
28 Products -
Laundry
23 Products -
Magic Range
23 Products -
Outdoors
26 Products -
PuraChoice Range
15 Products -
Septic Safe
32 Products -
Specials
19 Products -
Wood Stoves Fireplaces
14 Products
OUR STORY
Welcome to Rubbedin Pty Ltd, where we manufacture premium, affordable, and sustainable cleaning and surface protection solutions since 1979. Founded by Dr. Donald Lakeland, a metallurgist and lecturer at the University of Queensland, our Rubbedin journey began with creating Magic Hotplate Restorer, a product born out of Don’s desire to solve his sister-in-law’s rusty stove problem.
Since then, Rubbedin has expanded its product range to include many more innovative solutions, driven by Don’s passion for solving cleaning and surface protection challenges. Furthermore, one such brand is Firewise, which has become a favourite among our customers. Today, we are proud to carry on Dr. Lakeland’s legacy under the leadership of Ian Smits.
Our Commitment
At Rubbedin, we are committed to providing sustainable solutions that promote a healthier, cleaner, and brighter future. Our portfolio now includes four premium brands: Magic (since 1979), Firewise (since 1979), PuraChoice (since 2014), and InvisiGarde (since 2021). Moreover, Rubbedin takes pride in that over 91% of our products are manufactured at our Queensland-based premises in Capalaba.
Join us in our mission to discover the power of Rubbedin’s cleaning and surface protection solutions. Experience the quality, reliability, and sustainability that have made us a trusted name in the industry for over four decades.
First bought cooktop cleaner 8 years ago when we got our induction cooktop- wouldn't consider anything else now and the cooktop is still in as-new condition. Works brilliantly as long as you clean the top after use and not leave it.

I use a lot of the range of Rubbedin products and their Cooktop Cleaner & Protector is an excellent product. I have a ceramic cooktop and this cleaner is MAGIC!

Love the pack of PuraChoice that was nicely wrapped. Thanks to the team!

By far the easiest oven cleaner I used.
I had to use a scrapper for my oven glass window.
But its basically spray, wait, clean.
No messy bag or overpowering smell.
It's a soft lemongrass smell.
Definitely will buy again.

I have never used harsh commercial oven cleaners but I have used bicarb and vinegar instead. It eventually does the job but I needed to leave the solution soaking the black stains over night. However, the Oven & Range Hood Cleaner only needs to sit on the stains for 1 hour and the result is very impressive; with NO white powdery residue in the crevices.
With the rangehood, I was amazed at the colour of the water after spraying and rinsing. Particularly since I thought that the rangehood was reasonably clean to start with.
Now both my oven and my rangehood are simply gleaming!!

This item is AMAZING.
Not only is it it easy to use without scraper, it cleans my cooktop like new regardless of what has been spilt on it. 100% recommend this product and I hope it is continued to be produced for many years to come.

This is the first stain remover that I have used that does what it claims. I had an oily set stain that I had tried to get out unsuccessfully and gave this product a go. It worked perfectly, I couldn't believe it, highly recommend ⭐️⭐️⭐️⭐️⭐️

I just purchased a new home and it had a spa. This product worked a treat! Now I can’t wait to relax in my new clean spa!!

Very happy with this product which I purchased online! My hotplates were looking old and worn, even a bit rusty. The Hotplate Restorer was easy to apply. No mess. The product includes a sponge applicator which is easy to rinse after use. My hotplates look new again! Excellent affordable price. Quick delivery. Very happy.

I have been using Crystal Clear Fireplace Glass Cleaner for over 20 years to clean the glass window on our Wood Heater door each Winter. It has great cleaning powers and I have never looked at using any other fireplace cleaner. I have always been very happy with this product and will continue to use it.

As with years past, its still the best thing to clean and renew your hotplates.

I have used to use this product years ago and found it exc3ellent to keep my hotplates looking new and free from corrosion. When I recently moved into a home with an older stove and the hot plates were very badly worn I went online and to my surprise I found the very thing to fix them. I have now applied it to all 4 plates and they look like they new again. Great product.

This product is brilliant.My stove is 30 years old, but with the help of the Hotplate. Restorer, it still looks brand new.

Purchased and applied the cast iron stove polish and it is just what I needed to bring back the new look to my outdoor fire bbq.

Great little product. We have a fairly old oven and the hot plates are not in the best nick but this product makes them look neat, shiny and respectable. it is great gear.
