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Allergy Friendly
15 Products -
Automotive
20 Products -
Bathroom
36 Products -
Biodegradable Non-Toxic
41 Products -
Carpets
12 Products -
Disinfectants Sanitisers
10 Products -
Home Care
69 Products -
Kitchen
40 Products -
Laundry
28 Products -
Outdoors
40 Products -
Septic Safe
39 Products -
Specials
20 Products -
Wood Stoves Fireplaces
23 Products
OUR STORY
Welcome to Rubbedin Pty Ltd, where we manufacture premium, affordable, and sustainable cleaning and surface protection solutions since 1979. Founded by Dr. Donald Lakeland, a metallurgist and lecturer at the University of Queensland, our Rubbedin journey began with creating Magic Hotplate Restorer, a product born out of Don’s desire to solve his sister-in-law’s rusty stove problem.
Since then, Rubbedin has expanded its product range to include many more innovative solutions, driven by Don’s passion for solving cleaning and surface protection challenges. Furthermore, one such brand is Firewise, which has become a favourite among our customers. Today, we are proud to carry on Dr. Lakeland’s legacy under the leadership of Ian Smits.
Our Commitment
At Rubbedin, we are committed to providing sustainable solutions that promote a healthier, cleaner, and brighter future. Our portfolio now includes four premium brands: Magic (since 1979), Firewise (since 1979), PuraChoice (since 2014), and InvisiGarde (since 2021). Moreover, Rubbedin takes pride in that over 91% of our products are manufactured at our Queensland-based premises in Capalaba.
Join us in our mission to discover the power of Rubbedin’s cleaning and surface protection solutions. Experience the quality, reliability, and sustainability that have made us a trusted name in the industry for over four decades.
I love these bottle, just two pumps, and the mist keeps pumping automatically like I pumped it 4 times. Great bottles for my hand arthritis.

Excellent service. Received order in 2 days.
Great product at a decent price.
Even better is made in Australia.
Good on you guys keep up the good work.
Highly recommend

This product does what says it will do. It is as simple as spraying the Bbq part needing cleaning and leave for a minute or two then hose off. Really Works recommended highly

I am so shocked and amazed at magic bbq cleaner and degreaser. I use this at home on my gas stove top and on the fan covers and the fat just melts off and turns into cloudy water and goes down the drain. If this was a pyramid scheme I would join it

This is the second time I’ve purchased this product and it is worth it!! It cleans glass cook tops so they look brand new. I saw that someone had cleaned their glass shower doors with it as well, tries that and WOW!! So good, no other product comes close in quality.

Amazing pack and great value.
Love the spray bottles. The eco cleaning cloths are so handy and versatile. Love the facts that they are made from plants and biodegradation. Great for the planet.

This is the first degreaser that really works. I bought a second hand commercial oven. I followed the instructions and it cleaned all the grime and baked on grease within 3 applications. I didn't need a scaper, just a cloth to wipe it up. Only a little scrubbing to loosen the uglies. This product is worth it. AND it is Australian and biodegradable.

Works like magic! We have six holiday cottages each with electric stovetops and every one of them looked old and rusty even though the stoves are actually not that old nor get used that often. It probably just happens from being right on the coast. But a quick job to get them looking new again with this hot plate restorer. I’m now thinking of doing something to the old fireplaces as well

Very happy with the product. Does a good job. Prompt delivery. Will buy again when I need some more.

Extremely good service and excellent products.

The fire is working a lot better since I used the product

Love this bottle! It's super convenient for measuring. I've only used it on my stove and for cleaning up after my dog, but it's been super effective for both. It's completely replaced the many cleaners I used to have.

We recently purchased Black Patch Stoce Putty after finding a crack in our firebox. This putty is literally amazing! It has saved us having to purchase a whole new wood burning fire! Highly recommend! Thank you 🤩

Have been using your products for many years ! Best ever - friends often ask how we keep our 40 year old sink and 15 year old hand basins looking like new and we always tell them about Rubbedin products.

This is the Best stain remover product that I've ever brought ever, to remove old and new stains of my clothes.
If there were more than 10 ⭐S on this Page I would have tick all of the stars.
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