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Allergy Friendly
15 Products -
Automotive
20 Products -
Bathroom
35 Products -
Biodegradable Non-Toxic
42 Products -
Carpets
10 Products -
Disinfectants Sanitisers
11 Products -
Home Care
68 Products -
Kitchen
38 Products -
Laundry
29 Products -
Outdoors
40 Products -
Septic Safe
40 Products -
Specials
18 Products -
Wood Stoves Fireplaces
24 Products
OUR STORY
Welcome to Rubbedin Pty Ltd, where we manufacture premium, affordable, and sustainable cleaning and surface protection solutions since 1979. Founded by Dr. Donald Lakeland, a metallurgist and lecturer at the University of Queensland, our Rubbedin journey began with creating Magic Hotplate Restorer, a product born out of Don’s desire to solve his sister-in-law’s rusty stove problem.
Since then, Rubbedin has expanded its product range to include many more innovative solutions, driven by Don’s passion for solving cleaning and surface protection challenges. Furthermore, one such brand is Firewise, which has become a favourite among our customers. Today, we are proud to carry on Dr. Lakeland’s legacy under the leadership of Ian Smits.
Our Commitment
At Rubbedin, we are committed to providing sustainable solutions that promote a healthier, cleaner, and brighter future. Our portfolio now includes four premium brands: Magic (since 1979), Firewise (since 1979), PuraChoice (since 2014), and InvisiGarde (since 2021). Moreover, Rubbedin takes pride in that over 91% of our products are manufactured at our Queensland-based premises in Capalaba.
Join us in our mission to discover the power of Rubbedin’s cleaning and surface protection solutions. Experience the quality, reliability, and sustainability that have made us a trusted name in the industry for over four decades.
This is the first degreaser that really works. I bought a second hand commercial oven. I followed the instructions and it cleaned all the grime and baked on grease within 3 applications. I didn't need a scaper, just a cloth to wipe it up. Only a little scrubbing to loosen the uglies. This product is worth it. AND it is Australian and biodegradable.
Works like magic! We have six holiday cottages each with electric stovetops and every one of them looked old and rusty even though the stoves are actually not that old nor get used that often. It probably just happens from being right on the coast. But a quick job to get them looking new again with this hot plate restorer. I’m now thinking of doing something to the old fireplaces as well
Extremely good service and excellent products.
The fire is working a lot better since I used the product
I have been using the Magic Cooktop Cleaner on our ceramic cooktop for years. When the tube was about to run out I went online to find locally to purchase, unfortunately this proved harder than I thought. Thankfully I was able to order direct online.
Happy Customer!!
KK
I've tried a lot of natural cleaning products, and none of them really do the job to my standards. This product is different. I've used it in the kitchen, to clean the stove and the bench top and the results were great. It so versatile it even kills the "wee smell", when my puppy pees on the carpet. I love the minty smell.
Love this bottle! It's super convenient for measuring. I've only used it on my stove and for cleaning up after my dog, but it's been super effective for both. It's completely replaced the many cleaners I used to have.
I have used concentrates for many years, but they were for specific products, so I'd have multiple bulks, one for glass, one for all purposes, one for disinfectant and one for toilet cleaner. My daughter brought it home to use to clean up her cat's messes. I was so happy when it cleaned and removed the smell. I am definitely converted. Thank you for developing such a versatile product that is natural and works.
This is the best product I have found on the market for cleaning our fire place glass and even better that it's Australian made 🙂
We recently purchased Black Patch Stoce Putty after finding a crack in our firebox. This putty is literally amazing! It has saved us having to purchase a whole new wood burning fire! Highly recommend! Thank you 🤩
Have been using your products for many years ! Best ever - friends often ask how we keep our 40 year old sink and 15 year old hand basins looking like new and we always tell them about Rubbedin products.
This is the Best stain remover product that I've ever brought ever, to remove old and new stains of my clothes.
If there were more than 10 ⭐S on this Page I would have tick all of the stars.
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As a cleaner for a Rangehood I found it excellent I just had to spray the filters leave and then wash off with warm water. I will try my oven next.
Thank you Purachoice. I get bad eczema when I use chemicals. Sometimes so bad I can’t use my hands. I love your products and so happy my hands no longer hurt from cleaning.
Love cooktop cleaner been using it for years